Friday, April 22, 2011

A Few Tips For Businesses On Video Sharing

The incredible technology of online video sharing has helped tremendously helped to direct business growth. This creative concept can do wonders in the development of a business if it is applied effectively. A few things to keep in mind while creating an online marketing video:

Videos to be uploaded can be created in an easy and economic way even by using a simple video camera or even a digital camera, but special care should be taken to see that videos flaunt picture and sound of high clarity. The content shouldn’t bore the audience and should keep them engaged and also should be unique in every possible manner. Giving a very attractive title and a thumbnail, preferably a catchy shot from the video is also essential to attract the attention of viewers.

All information regarding the video and also the logo and the URL of the company website should also be given along with the video’s description. This would prompt the viewers to have a look into the company’s website. A very effective idea for content in a marketing video is to include an interview with the business owner itself. This would help build confidence in the viewer to buy the product because all his doubts get cleared from the supreme authority itself.

Once such professionally done videos are ready it is important to upload them in video sharing websites and also in social media outlets like Facebook and Twitter. Always try to upload the videos in as many sites as possible .it is also advisable to upload them in the front page of company’s website.

The work doesn’t get over once the videos are uploaded. It is very important to keep uploading fresh and relevant videos from time to time to keep the customers well informed. Also the video sharing page should be made interactive and engaging by responding to comments and queries by the viewers to make them feel important and will thus help to attract potential customers.

Benefits Of Online Marketing With Videos

Over the past few years the wise exploitation of Internet and its applications have made life easier especially in the Business field. One of The greatest advantage the web offers to business is the service of online video sharing which has helped the development of business all around the world to a highly considerable level. Online video sharing has turned out to be the most effective marketing strategy for almost all the internet marketers around the globe. The benefits of the strategy of marketing products and services online are many.

Today, Internet usage has become universal. Hence greater online exposure in the form of an online marketing video attracts a large audience giving wide publicity in a short span of time. This helps the company to attain its objectives and to make huge profits in lesser time than need normally with other means of marketing. Popular video sharing websites have made this an easy task. Advertising online also means that it could be easily accessed and at any time.

Producing and uploading a video is perhaps one of the most economical means of marketing. Basic experience and knowledge in shooting videos will help anyone to produce an online video. Thus minimal investment is also a noteworthy benefit of online video sharing.

Unlike marketing done through other medias, it is possible to keep a track of record on how effectively the video has reached the audience and how good the response to it is. Online presence makes it possible to gather customer information like age, gender occupation etc and also details like how many people viewed the ad and what their feed backs are. This helps to target potential customers and also helps the business owner to improve their service as per the requisite of the customers.

Marketing products online helps the buyer to have an accurate idea about the product and to know whether the purchase is worth his investment.

Greater transparency achieved in marketing through online video thus proves beneficial to both the client and the Vendor.

Thursday, April 21, 2011

Marketing With Videos

If you are researching on how to attract more visitors to your business website, online marketing by videos is your answer.

In the context that online presence has become the most basic and essential requisite for the growth of any business venture, online video sharing is a great way to get greater exposure on the internet and will influence the development of the business at great heights. Online video sharing is greatly used to attain the company's objectives easily and to reap profits in a short span of time.

Not all people like to read written content online. So it is here that online video marketing proves beneficial. Such viewers who are attracted towards learning visually will therefore show more interest to look into the video clips uploaded on the company’s website. The video format also helps to attract the attention of the viewer to all existing and even the minutest specialties of the product.

Also video sharing enables to target potential customers who are really interested to buy the product by referring into the feed backs. In this way the company can focus on the 'more likely to be ‘customers than simply approaching others for no result. Another factor which makes online sharing favorable to the business is that, it is a very economical method for marketing the product. A little bit of experience in shooting videos and knowledge in uploading is only required to utilize this cost effective strategy of marketing.

The popular video sharing websites assist in making this an easy task. Marketing with video is hence a great method to convey the perfect idea about the product and to market it in the best way possible.

The Video Hosting Service

The video hosting service which allows individuals to upload video clips to an internet website are becoming tremendously popular especially due to the explosion in popularity of social networking site, blogs and other interactive pages etc. The video host functions by storing the uploaded video on its server and then shows the individual various codes to allow for public viewing. The website, mainly used as the video hosting website, is usually called the video sharing website.


Video sharing websites create a common place for videos to be uploaded and viewed. The presence of such a destination will make it easier to browse through the videos and also makes uploading them an easy task. There is very little effort needed to upload since such websites require only basic programming experience. Most websites prefer to use open video formats like Ogg or WebM.

Mobile Video hosting

With mobile devices being so popular, there are applications of video hosting services where video and mobile content can be delivered to and easily accessed by mobile devices. Mobile live streaming soft wares like ‘Qik’ allows the users to upload videos from their cell phones to the internet. Such videos will first be stored online and later can be shared to various social networking sites like Twitter, Facebook etc and even in YouTube. The videos stored on servers enable the viewers to watch them from both mobile devices and the website.