Friday, April 22, 2011

A Few Tips For Businesses On Video Sharing

The incredible technology of online video sharing has helped tremendously helped to direct business growth. This creative concept can do wonders in the development of a business if it is applied effectively. A few things to keep in mind while creating an online marketing video:

Videos to be uploaded can be created in an easy and economic way even by using a simple video camera or even a digital camera, but special care should be taken to see that videos flaunt picture and sound of high clarity. The content shouldn’t bore the audience and should keep them engaged and also should be unique in every possible manner. Giving a very attractive title and a thumbnail, preferably a catchy shot from the video is also essential to attract the attention of viewers.

All information regarding the video and also the logo and the URL of the company website should also be given along with the video’s description. This would prompt the viewers to have a look into the company’s website. A very effective idea for content in a marketing video is to include an interview with the business owner itself. This would help build confidence in the viewer to buy the product because all his doubts get cleared from the supreme authority itself.

Once such professionally done videos are ready it is important to upload them in video sharing websites and also in social media outlets like Facebook and Twitter. Always try to upload the videos in as many sites as possible .it is also advisable to upload them in the front page of company’s website.

The work doesn’t get over once the videos are uploaded. It is very important to keep uploading fresh and relevant videos from time to time to keep the customers well informed. Also the video sharing page should be made interactive and engaging by responding to comments and queries by the viewers to make them feel important and will thus help to attract potential customers.

Benefits Of Online Marketing With Videos

Over the past few years the wise exploitation of Internet and its applications have made life easier especially in the Business field. One of The greatest advantage the web offers to business is the service of online video sharing which has helped the development of business all around the world to a highly considerable level. Online video sharing has turned out to be the most effective marketing strategy for almost all the internet marketers around the globe. The benefits of the strategy of marketing products and services online are many.

Today, Internet usage has become universal. Hence greater online exposure in the form of an online marketing video attracts a large audience giving wide publicity in a short span of time. This helps the company to attain its objectives and to make huge profits in lesser time than need normally with other means of marketing. Popular video sharing websites have made this an easy task. Advertising online also means that it could be easily accessed and at any time.

Producing and uploading a video is perhaps one of the most economical means of marketing. Basic experience and knowledge in shooting videos will help anyone to produce an online video. Thus minimal investment is also a noteworthy benefit of online video sharing.

Unlike marketing done through other medias, it is possible to keep a track of record on how effectively the video has reached the audience and how good the response to it is. Online presence makes it possible to gather customer information like age, gender occupation etc and also details like how many people viewed the ad and what their feed backs are. This helps to target potential customers and also helps the business owner to improve their service as per the requisite of the customers.

Marketing products online helps the buyer to have an accurate idea about the product and to know whether the purchase is worth his investment.

Greater transparency achieved in marketing through online video thus proves beneficial to both the client and the Vendor.

Thursday, April 21, 2011

Marketing With Videos

If you are researching on how to attract more visitors to your business website, online marketing by videos is your answer.

In the context that online presence has become the most basic and essential requisite for the growth of any business venture, online video sharing is a great way to get greater exposure on the internet and will influence the development of the business at great heights. Online video sharing is greatly used to attain the company's objectives easily and to reap profits in a short span of time.

Not all people like to read written content online. So it is here that online video marketing proves beneficial. Such viewers who are attracted towards learning visually will therefore show more interest to look into the video clips uploaded on the company’s website. The video format also helps to attract the attention of the viewer to all existing and even the minutest specialties of the product.

Also video sharing enables to target potential customers who are really interested to buy the product by referring into the feed backs. In this way the company can focus on the 'more likely to be ‘customers than simply approaching others for no result. Another factor which makes online sharing favorable to the business is that, it is a very economical method for marketing the product. A little bit of experience in shooting videos and knowledge in uploading is only required to utilize this cost effective strategy of marketing.

The popular video sharing websites assist in making this an easy task. Marketing with video is hence a great method to convey the perfect idea about the product and to market it in the best way possible.

The Video Hosting Service

The video hosting service which allows individuals to upload video clips to an internet website are becoming tremendously popular especially due to the explosion in popularity of social networking site, blogs and other interactive pages etc. The video host functions by storing the uploaded video on its server and then shows the individual various codes to allow for public viewing. The website, mainly used as the video hosting website, is usually called the video sharing website.


Video sharing websites create a common place for videos to be uploaded and viewed. The presence of such a destination will make it easier to browse through the videos and also makes uploading them an easy task. There is very little effort needed to upload since such websites require only basic programming experience. Most websites prefer to use open video formats like Ogg or WebM.

Mobile Video hosting

With mobile devices being so popular, there are applications of video hosting services where video and mobile content can be delivered to and easily accessed by mobile devices. Mobile live streaming soft wares like ‘Qik’ allows the users to upload videos from their cell phones to the internet. Such videos will first be stored online and later can be shared to various social networking sites like Twitter, Facebook etc and even in YouTube. The videos stored on servers enable the viewers to watch them from both mobile devices and the website.

Friday, October 1, 2010

Demographic Behaviour - Video Sharing Sites

Despite the increase in video-sharing, new surveys have shown that many adults have mixed feelings about how their video is shared on the free video sharing websites. While 31% of uploaders say they “always” place restrictions on who can access their videos, 50% say they “never” restrict access. The remaining 19% fall somewhere in the middle. And while there is almost universal appreciation for the ease with which video sharing sites allow uploaders to share video with family and friends, a considerable number (35%) also feel they should be more careful about what they post.”So while video-sharing is clearly trending upward, we find that many adults are insecure about posting video online.”

“Seven in ten adult internet users (69%) have used the internet to watch or download video. That represents 52% of all adults in the United States. Driven by the popularity of online video among 18-29 year-olds, there have been dramatic increases since 2007 in the number of American adults watching. Here are the numbers:

• Comedy or humorous videos, rising in viewership from 31% of adult internet users in 2007 to 50% of adult internet users in the current survey.
• Educational videos, rising in viewership from 22% to 38% of adult internet users.
• Movies or TV show videos, rising in viewership from 16% to 32% of adult internet users.
• Political videos, rising in viewership from 15% to 30% of adult internet users

Changing Approaches Of Video Sharing Sites

Amateur and personal video is catching on again and competition is heating up between top companies as the Internet draws more people to share their videos online.

One such service, YouTube, is approaching its year anniversary as a consumer media company that allows uploading, tagging and sharing of personal video clips.

The company reports more than 6 million videos served up daily and active members who number into the hundreds of thousands on its site which allows free browsing, embedded codes on other sites, secure showings, social networks and playlists.

YouTube, founded in February 2005, competes with similar sites like for the growing number of amateur video enthusiast though they boast slightly different strengths.

DropShots draws people sharing video with family and friends -- as opposed to the world at large. It is different in that it is one of the most popular non commercial sites.

Most video sharing sites feature commercial material today. Others trying to grab a slice of the market, which was virtually non-existent a few years ago, are: Vimeo, Sharkle, Grouper and VideoEgg. Twitter is the latest service, after social networking sites, Facebook and Orkut to give into video sharing options. Commercial options are visible in a big way on all these sites, unlike a few years ago.

How Twitter Helps Real Time Video Updates

The changing face of video sharing is affecting more and more fields. Recently there was fire that broke out near Utah at an army machine gun facility. The fire burned over 20 thousand acres, and they evacuated may be 1,700 homes. It lit up the Utah skyline. You could see the fire from everywhere, but you couldn’t see local television news coverage of what was happening. So people were taking videos with their cell phones, and were attaching that video to their tweets. Then the local news stations were actually picking up people’s twitter feeds and using those videos as part of the community updates (or visual updates).

A year ago you wouldn’t have gone to twitter for the real time updates. Before this, you would have had to have gone to a local news station or maybe to Google itself and try and search for data that was probably several hours old. But now with the new twitter, you get real time video that is both very interesting and timely. You get multiple videos in real time from different local perspectives – local videos coming in all over twitter, different fires, different houses burning, and evacuation of animals – all kinds of things that were happening.