Monday, July 26, 2010
For those who are new to the concept of marketing using video sharing website, video clips syndication makes sure that your video is seen by a maximum number of people. Video distribution sharing websites are around, that post a video on as many video sites as possible, thus improving the rate of viewership. You can also create RSS feeds that inform people who have subscribed to feed, about your new posts.
Monday, July 12, 2010
Riding on the waves of facebook and twitter, their audiences are changing faster than strategies can keep up. They are dealing with a new wave of cyber savvy customers who do not have the patience to read the marketing copy. But if something tickles them, irrespective of whether it is O&M's marketing war cry or some amateur setting his pants on fire, they will give it their attention. And bang! Catch. Free successful advertising. That's what a video sharing website could be of.
Friday, July 2, 2010
There's a movie in the theatre near you. You go to your pet movie rating websites and read up on it. Next, you head for your video sharing websites and favorites and gather video information, ploughing through each trailer. It is now, finally time to watch the movie. The next scene has you rushing back to your screen, excited about the movie you just watched. Now, you want to share your views, read up others' views, comment on video clips and do your part in filling up the discussion forums. Not satisfied, you keep going back to see if the ratings have fallen or risen.
All stages religiously completed, you finally go back to your life. At least for a few hours. You've just heard about Christopher Nolan's Inception.
Thursday, July 1, 2010
There's a video of this guy breaking an apple with his head doing the rounds. What's great about it? I don't have an answer. It just looks looks to me like an apple with his head. Like the video of a fat guy singing numa numa. Or the dramatic gopher. Or teletubbies from hell, farting babies, monkeys in kettles, supernatural paper cups. Each popular video giving birth to its follow ups, variations, other videos trying to catch up with some of the overflow. Like the light saber gopher and the dramatic lemur.
Of course there are some videos that do have a logical explanation for its popularity. Some fad? Maybe. But what it certainly tells us, is that there are a lot of bored people spending a lot of time in front of computer screens .Starting with social networking sites, the idea of being constantly hooked to the information sharing world has taken off and is constantly innovating itself. There's always more to be part of, with millions of sharing units uploading their lives as words, images, videos, sounds.
Much beyond uploading videos like movie trailers or TV shows, the video sharing medium is now a whole independent creature. With made-for-YouTube videos hitting the screens each minute, the online video sharing medium roars ahead- creating its own stars, scriptwriters, technicians- all working for the billion-headed unseen master. The guy who put up a music video against United Airlines' careless handling of luggage, cost the airlines millions of dollars in empty seats and launched his own music album.
The new world order?