The video sharing medium has the advantage of a more direct involvement from the viewer; as opposed to the advertising in traditional media where advertisements crowd the space around the main content, using the interest in the main content to push the advertising. In a tactic similar to taking advantage of reflected light, traditional advertising wedges itself into the space between news or gaps on a TV show. Marketing videos on video sharing website, on the other hand, have viewers who choose to watch the video. Higher involvement leads to better communication.
For those who are new to the concept of marketing using video sharing website, video clips syndication makes sure that your video is seen by a maximum number of people. Video distribution sharing websites are around, that post a video on as many video sites as possible, thus improving the rate of viewership. You can also create RSS feeds that inform people who have subscribed to feed, about your new posts.