Friday, October 1, 2010

Demographic Behaviour - Video Sharing Sites

Despite the increase in video-sharing, new surveys have shown that many adults have mixed feelings about how their video is shared on the free video sharing websites. While 31% of uploaders say they “always” place restrictions on who can access their videos, 50% say they “never” restrict access. The remaining 19% fall somewhere in the middle. And while there is almost universal appreciation for the ease with which video sharing sites allow uploaders to share video with family and friends, a considerable number (35%) also feel they should be more careful about what they post.”So while video-sharing is clearly trending upward, we find that many adults are insecure about posting video online.”

“Seven in ten adult internet users (69%) have used the internet to watch or download video. That represents 52% of all adults in the United States. Driven by the popularity of online video among 18-29 year-olds, there have been dramatic increases since 2007 in the number of American adults watching. Here are the numbers:

• Comedy or humorous videos, rising in viewership from 31% of adult internet users in 2007 to 50% of adult internet users in the current survey.
• Educational videos, rising in viewership from 22% to 38% of adult internet users.
• Movies or TV show videos, rising in viewership from 16% to 32% of adult internet users.
• Political videos, rising in viewership from 15% to 30% of adult internet users

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